Checking up on your competitors’ social media pages and websites to see the type of content they publish is not a competitive analysis. Running a quick scan on your competitors’ websites isn’t competitive analysis either; what then is competitive...

Whether you’re a business or an individual, your online reputation is something you need to guard jealously. The stakes are, of course, raised if you’re a company as the overall company's reputation will also affect the professional reputations of...

Businesses need to have a growing number of customers for it to survive a highly competitive environment. Achieving that won’t be easy. You can’t just sit still and wait for these customers to know about you; visit your physical...

Influencer marketing, like any form of marketing, should eventually drive a positive ROI. However, each marketing channel requires unique methods for measuring ROI. For example, there are forms of digital marketing (such as pay per click advertising) that are...