Whether you’re a business or an individual, your online reputation is something you need to guard jealously. The stakes are, of course, raised if you’re a company as the overall company’s reputation will also affect the professional reputations of people associated with the company.
So, how do you boost your online profile? Well, the first step is to recognize the close relationship between your company’s reputation and its niche.
If you’re a medium-to-big company, you might think niche marketing is for the small players, but that’s not it. Niche marketing is the distinction that should set you apart from the possible competition and will help you create a much more focused marketing campaign.
Now, you might be wondering what the connection is between boosting your online profile and niche marketing. No worries, it’s pretty simple. The two invariably move together. People, in the end, know your business by the services it offers. The more specialized they get, the better your business becomes at crafting either services or products most likely to satisfy the consumer. This satisfaction is what will boost your online profile.
1. Create An Online Niche
Think of your online profile as your community reputation. If this was a brick-and-mortar premise, then the client would get the chance to stop by and check if you’re all that you say or, at least, gain an in-person perspective of your business. With this absent, one has to heavily rely on searching your company in all places it has established its online presence.
Having an online focus area will help you improve your chances of being rated well. Serving specified market segments will have you reach levels in research and customization that can take your business to a whole new level. As you do that, it becomes a cycle of continuous growth.
Here are a few ways you might narrow down to a niche and submarket:
- Which groups of people are likely to need your products or services?
- These subgroups have different needs and applications of your product or service. How is your product serving each one of them? Remember, it’s about making your product equally serve each group in different ways. To do that, you need to know their specific needs.
- Ask them for feedback after giving them a sample. This is how you gain a full appreciation of what more you need to do going forward.
- Make sure your market research is always thorough. There are likely certain things in your niche that your market segment will be willing to spend extra for. Can you find out what these specialized features are and add them to your product or service?
2. Use Your Website, Social, And Professional Platforms
If you’re to judge by where your target market is likely to be hanging out, then social media is going to be one of the key ways to boost your online profile and reputation.
It’s all about brand perception. How is the market perceiving you based on the content you’re posting on your social media platforms? Each social media has specific content more fit for it. Are you tailor-making your content?
Get rid of the boring website designs. They’re one of the things a potential client will see as soon as they search for your business. You must inspire confidence and make a website visitor believe you can do what you say you can do. Check out the post right here if you want a sample of what good website designs should look like.
3. Link Exchanges
The Internet, as has been previously alluded to, is significantly different from in-person physical interactions. There are strategies specific to the Internet when it comes to building one’s reputation.
One such strategy is link exchanging. Link exchanges are a powerful way of creating and maintaining an online presence and growth. Typically, you do this through friendships with people at the fringes of your business’ focus. It would be a mistake to exchange links with a website that’s in your direct niche, as this will create and encourage competition. You want to look for companies remotely connected in your niche, but not in ways that are competitive at all.
Exchanging links might help you become more visible and look authoritative in the industry to someone searching in your sector. When visitors come to your site, they click over to the linked site and vice versa. At the end of the day, you both gain traffic from one another’s audience. Take care, though, with the sites you associate with, as their online reputation might end up affecting yours. This can happen literally or by affecting your search engine rankings.
4. Page Exchanges
If your type of business is conducive, you might even try page exchanges. Instead of exchanging links, you exchange entire pages. For example, if a friend of yours is selling books, you might insert a page with their books. You may attach a disclaimer stating that the books are not your publication, but by an author you have friendly relations with.
5. Page Links
Page links have some similarities with link exchanges except these are not links to the main website homepage, but to a particular page.
In some instances, page links are set up as affiliate programs. In all cases, these page links are used to point a customer to a product or page of your choice that’s connected in some way to what you do. This way, you can link pages of your business associates to yours and vice versa. The more sites your business is mutually linked to, the more chances of your content becoming viral. Over time, your site will show up more on Google.
Boost Your Online Profile By Building Your Reputation
If your goal is to build your online credibility, then there are several things you can do to improve your profile’s rankings online.
Your profile that describes your business is what your clients will see on the Internet. Establishing the specific niche for your business and setting up a website and social platforms that align with the niche are good places to start.
After that, you might start concentrating on your online business’ link building. The goal is to establish your online presence and authority as much as possible, and this, you can only build over time.