Inevitable Things To Avoid When Emailing Your List

You must learn to follow already known guide lines if you must succeed in building great and attractive list  when you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogues. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.

Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP.

There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature every time in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

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Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list wp-content a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

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When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.

Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.


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Obasi Miracle
Obasi Miracle is one of the brains behind 3rd Planet Techies. A webdesign afficionado and IT Support brain-box, he flourishes and revel in helping many-a-techies in their aspiration to become the best they can.


  1. This is really good info about things to avoid when emailing your list …. Add at least one picture per post if want to pin it to Pinterest … Thanks for sharing Obasi

    • Thanks for dropping by Cheryl, I’m very sorry about not having a picture attached to this very post, Hope you are going to forgive me ?

  2. Inevitable Things To Avoid When Emailing Your List – EXCELLENT and informative post – exactly what I needed today, thanks Obasi ^_^

    • Thanks for dropping by Kasey

  3. Great tips again Obasi! Thankyou for sharing. There is nothing worse than those spam emails coming through that fill your inbox up! These are really awesome tips:))

    • Lucky enough there are many free services to completely annihilate those spam messages from our inbox

  4. Some good tips here on emailing your list that I never even thought of.
    These are things I need to start putting into action

    • Yeah Sure Steve, that will be a very positive step in the right direction

  5. Great email tips. I’m always trying to find ways to better myself when it comes to email marketing and providing value to a list of subscribers.

  6. Very good Tips! we use a service, so all of it is built in… but i personally do not like being put on the list without knowledge.

    • That’s a nice step Rob

  7. Yes, it is very annoying when an uninvited email lands in your inbox with spammy content. It’s disrespectful. Great post. Thanks Obasi.

    • Thanks for dropping by Alli, annoying is an understatement when it comes to how I personally treat such messages

  8. great tips Obasi, and you’re right, people opt in to your list, and they want emails from you, that’s the main thing, some people sub me to their list without my permission and I send em a nasty email back, ha ha, only because they need to respect that some people just don’t want to be receiving spam, which is what their email is if you didn’t sub to it – thanks man!

    • Ah Nick! you are even kind enough to notice their mail. I simply hit the spam button whenever I see such mail without even opening them


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