The Need to show targeted ads have always been one among the features of Google’s advertising platform (Adwords). Following their niched based adverts strategy which shows us adverts based on our recent search/sites we visit, and their latest update which shows us Ads based on our mood they surely are the best when it comes to online advertising.
As it stands, Google team might just be taking their advertising level a step further as they launch the image search ads feature. This means you would also get to see ads when you navigate to the image search bar via the search engine portal. Below is a report as gotten from the official adwords blog.
“It comes as little surprise to many of us, but mobile’s share of online retail purchases continues to grow. In 2016, 34% of online retail purchases in the US happen on mobile.1And it’s not just the purchases themselves. It’s the explosion of ‘I-need-some-ideas,’ ‘which-one’s-best?’ and ‘I-want-to-buy-it’ micro-moments happening on Google that lead to those purchases. In fact, mobile shopping searches on Google have increased by 30% in the last year.2
Retailers have asked us to help make it easier for them to be there and be useful during these mobile moments. Here’s what we’ve been working on:
Introducing shopping ads on image search
Whether they’re looking for a new sofa or the perfect pair of earrings, people who search and shop on their smartphones at least once a week say that product images are the shopping feature they turn to most.3 And it turns out, the top questions Google Images users ask us are ‘What’s the price of this?’ and ‘Where can I buy it?’
That’s why we are introducing Shopping ads on image search. Now your ads for related products will appear as shoppers browse Google Images, so they can easily click through to buy from you.
Brands like Swarovski are excited about this new visual format.
According to Yelena Aschberger, Vice President of Digital Communication, PR & Events at Swarovski CGB, “Swarovski is an emotional brand and we are always looking for new ways to bring our products into a visually inspiring context. We’re thrilled to be able to leverage Google’s newest formats, particularly Shopping ads on image search which will allow us to engage shoppers and inspire them to desire our brand as they’re browsing and discovering products in our categories.”