Becoming an influencer is a career path that has continued to gain traction over the last decade or so. With social media platforms accessible and making content easier than ever, many more aspire to be influencers.
However, as many believe it’s an obtainable career choice and one that may suit them more than traditional forms of employment because of the perceived benefits that may be obtained, the industry has become extremely difficult to break into.
According to figures by Mintel, it was found that one in five (19%) social media users consider themselves to be content creators (10%) or influencers (9%). The figure is even higher when considering demographics by generation. For instance, 28% of people who fit the Gen Z category consider themselves creators or influencers, while 57% of Americans in this demographic have admitted that they would like to be social media influencers.
Given how difficult it can appear to be to break into the industry successfully, there are certain steps individuals must take that can help them to achieve their aspirations. Admittedly, there are no guarantees of success when adopting certain measures, but they can help to increase any chances that may be held, especially when used correctly.
What tools should an aspiring influencer have in their arsenal in 2025?
With technology arguably making entering the industry more accessible for people, such as a basic requirement of a smartphone and internet connection, several tools have been developed that have also become very obtainable for wannabe creators. Before the advancements experienced, many were only available to those who worked in a professional environment. However, amateurs can now access many of the sem tools that are available, and they should be making the most of being able to if they want to forge a career for themselves.
Although there are several tools that should be used with many different options available, listed below are just five of the must-have and essential tools required to increase the chances of being successful when it comes to trying to be an influencer in 2025:
1. Graphic Design Software
In 2025, any influencer should consider utilising graphic design software, as this tool can help bring their images and visuals to life. While it’s possible to hire an individual who has these skills, it has become easier than ever for individuals to do it themselves with user-friendly and intuitive apps.
Social media relies on excellent imagery. Users need to have their minds captured and vibrant tones and striking pictures can help to pique interest. Once they do, the audience may become immersed in what the influencer is trying to provide, which could help them to become more successful, as an audience may begin to build.
With many options available, users should look to find software that is very simple to use. Many come equipped with AI-backed features, allowing certain aspects of the creation process to be simplified and time-effective.
2. Video Editing App
A video editing app is a must in 2025. Again, much like a graphic designer, it’s possible to hire a professional, however, the availability of these apps and their power means users can produce their own professional-standard content within minutes and without requiring the same level of expertise as others.
A video editing app can help an influencer to elevate their content further, creating videos that are of a certain standard, allowing them to appear professional. They can implement various aspects within the video after it has been recorded, including using templates that can alter the way the content looks, how the audio comes out, and even use voice-over tools for professionals to help bring the video to life in a professional manner.
Many will incorporate AI features that can help with the overall process, making them a must-have to ensure they have the best chance of being able to create content that converts.
3. Social Media Management Platforms
Speaking of converting content, an aspiring influencer should be looking to use social media management platforms in 2025 to give themselves the best chance of achieving exposure and reaching a targeted audience.
Posting to social media requires consistency and a strategy that is regularly followed. These tools can help individuals to plan, schedule and analyze their content across multiple channels. They can use the tool to post to several platforms simultaneously and create a calendar that can be followed in one place.
An influencer needs to be organized, as they will often have to meet deadlines with the clients that they work for. If they don’t, their career can come to an end before it even starts.
4. Productivity and Organizational Tools
Managing a brand as an influencer can require an individual to be highly productive and organized. As we highlighted the need for a social media planner, influencers need to keep on top of many different things simultaneously.
An app that focuses on these aspects can allow someone to stay on top of everything they have to focus on, as they can centralize their tasks, schedules, meetings, and goals. They can hold an individual accountable, ensuring they continue to work hard to achieve their aims and give them the best chance of succeeding in a highly competitive niche.
Many apps are available, but those that offer cross-platform usage can be the best, as it’s not uncommon for an influencer to need to use several devices for the same task. By using one that provides this feature, they can retain the flexibility that allows them to work on multiple campaigns while always being as organized as possible.
5. Royalty Free Software
A must-have for influencers in 2025 that can be overlooked is royalty-free software. These provide users with access to videos and audio that can fully enhance their content. The best bit is that they come without the cost that professional services incur, allowing content creators to keep their costs low and focus on producing the best quality production.
Finding software that offers a comprehensive offering of downloadable royalty-free content can be tough, but there are many options available. Many will incorporate tools that can be used to help find the best sounds, images, and videos to create content that looks professional.
By using these, an influencer can establish themselves with a professional look, which will foster engagement with audiences.
Final Thoughts
In 2025, aspiring influencers must look to use the five tools to have been outlined. They will make the process of content creation, uploading, and organization so much easier, while they can each foster an appearance of professionalism, typically on a budget.
