Reducing Page Load Time Through Image Optimization

Page load speed has in 2013 become one of the most important feature google (seo) and advertisers look out for , since we ‘ve all gat things more important to focus on than waiting for huge 10mins for a site to fully load.

Even though more and more Internet users switch to broadband every year, a large portion of the web’s population is still running on good old dialup connections. It is therefore unwise to count them out of the equation when you’re designing your website, and a very major consideration we have to make for dialup users is the loading time of your website.

Generally, all the text on your website will be loaded in a very short time even on a dialup connection. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate balance between using just enough images to attract your users and not to bog down the overall loading time of your site.

You should also go to a greater length and optimize every image on your site to make sure it loads in the least time possible. What I really mean is to use image editing software to remove unnecessary information on your images, and thereby effectively reducing the file size of your image without affecting its appearance.

If you own Photoshop, it will be obvious to you that when you save an image as a JPEG file, a dialog box appears and lets you choose the “quality” of the JPEG image — normally a setting of 8 to 10 is good enough as it will preserve the quality of your image while saving it at a small file size. If you do not have Photoshop, there are many free image compressors online that you can download and use to reduce your image’s file size.

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On the other hand, you can opt to save your images in PNG format to get the best quality at the least file size. You can also save your images in GIF format — the image editing software clips away all the color information not used in your image, hence giving you the smallest file size possible. However, saving in GIF format will often compromise the appearance of your image, so make your choice wisely!

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Obasi Miracle
Obasi Miracle is one of the brains behind 3rd Planet Techies. A webdesign afficionado and IT Support brain-box, he flourishes and revel in helping many-a-techies in their aspiration to become the best they can.


  1. First of all i will say thanks for this wonderful article its really very helpful for me.

  2. I am too agree with your discussion. all things is related to blog loading times so to get better performance everyone follow this tips which you mention on above article. thanks men to give wonderful article to readers.

  3. Your tips are really good. One more thing we can do to reduce blog load time is eliminating external links from our blog like stat counters. We can use Google Analytic instead of stat counter gadgets. Please let me know if you are agree with me.

    • I concur with you 100% , external scripts , widgets and java-script can have a telling effect on any blog load time and performance


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