A business website is a very crucial component of your firm’s marketing and branding efforts. Individuals come to your site for specific reasons and you must address these reasons appropriately so that you can be in a position to sell your products and services to them.
This is what makes the difference between successful and profitable businesses online and the ones that fail. As an entrepreneur, you have to invest in a good web developer who will design your site in a professional way. A well-thought-out and designed website will increase the chances of success for your business. So, here is a list of 10 deadly mistakes a web developer can do to mess up a business website.
Lack of Clear Call to Action
A good business site should have a clear call to action. You should let the users know what is expected of them once they visit your site. For instance, book a service call, subscribe to your newsletter, schedule an in-person consultation, click to get a live chat, and much more.
You should ensure that you have a web design that lets your visitors know exactly what the next step is; this will lead to an increased conversion rate and increased business for your company. A lack of clear call to action on your site is fatal to your business.
Use of Orphan Pages
When the developer is developing your site you should ensure that he makes all the pages include a clear indication of the site they belong to. This will make it possible for users to access the pages directly without necessarily going through the home page. In addition, every page of your site should have a link to the home page and an indication of where they suit in the structure of the company’s information space.
When the developer splits a page into frames, it causes confusion to the users. Frames break the fundamental model of the web page of the user. When a page is split into frames, the user cannot bookmark the current page, printouts become difficult and URLs stop working. This can cost your business a lot of sales.
Long Scrolling Pages
Research has it that only 10 % of visitors in a site scroll beyond the content that is visible on the screen when a page opens. Therefore, when a developer puts long scrolling pages it means a majority of the visitors will not bother to look at that content. What this implies is that the visitors may opt to visit other sites where they can get the information they need easily and quickly. It is therefore of paramount importance to have all the crucial information as well as navigation options on the top of the page. In addition, the developer should minimize scrolling on navigation pages to enable visitors’ access critical content with ease.
Failure to include Navigation Support
You should not assume that all the users will know how to maneuver on your site to get the information they need. To boost your business through your site, you need to ensure that you provide adequate navigation support. Have a web design with a good structure and communicate the structure explicitly to the visitors. For instance, you can have a site map to show the users where they are and where they should go to get the content they want.
Focus on Blinks
It is crucial that your website looks good but the developer should not focus on adding to much ‘blinks’ to your site. When your site has so many ‘blinks’ it is deadly because this distracts the users from the key messages and crucial content on the site and as such they will rarely take the action you intended them to. When a site does not have a lot of quality content but instead has many distractions and flash content, it will be hard to convert the visitors to customers.
Use of Non-Standard Link to Pages Colors
It is well known that blue represents links that have not been seen by the user and red or purple represents links that have been seen previously by the user. These are standard link to pages colors and when you use non-standard link pages then it is going to affect your business negatively. This is so because understanding link colors is one of the navigation aides and when you mess the users by using non-standard link page colors then they might opt to make their purchases from competitors’ sites. This will definitely lead to lose of business.
Lack of Integration
If your company is serious about generating more business on the online platform then it should have a Twitter account, Facebook page, LinkedIn account and an email newsletter provider and the list goes on integrated with the website. When you link all these together, you will generate more business for your company because this encourage visitors from one network to link up with you on the other networks.
Use of Edge Technology
Use of latest web technology can be disadvantageous to your business especially if the technology has not been tested and authenticated. Most of the visitors in your site will be concerned more about the content and the customer service and little about technology. Some of the latest technology can make users systems to crash and if this ever happens you can bet that those users will never visit your site again.
Constantly Running Animations
Constantly running animations on your site will have an overpowering effect and you should work to give your visitors peace to read the content on your site.