A few decades ago, musicians (or artists as they are mostly called), made their money through album sales and concerts. Fast-forward to today’s world, artists now have multiple ways – a majority of which are online channels – of earning from their songs and originals.
According to a recent CyberGhost research, On-demand streaming has revolutionized the entertainment industry, mostly impacting the music and movie industries. These days, musicians can create professional channels and profiles on streaming platforms where they upload their songs and earn from the many people who stream the song(s).
The 10 Ways Streaming Services Help Musicians Get Popular Online
Literally, whatever you’re doing in today’s world, if you’re not putting it out on the internet, you’ll never get the most out of it. So, for musicians, we have streamlined the several ways online streaming platforms can help them become more popular.
1. Increase Their Fanbase
This has to be the number one way streaming services have helped musicians. These streaming platforms provide artists with customized profiles and channels where fans can subscribe to, or follow, to get updates on new releases.
By allowing artists to create these personalized channels, the artists can easily gain more fans on the streaming platform.
2. Earn More Money
Of course, all streaming platforms pay artists for the songs, albums, and videos the musicians upload to the platform. These payments come as an additional income stream for the musicians.
A musician can have personalized profiles on multiple streaming services, and that translates to having multiple digital income sources.
3. Custom Recommendations
Streaming services suggest artists’ songs based on a user’s streaming history or custom settings. Ever been streaming music on Spotify or Audio Mack, and then a track starts playing, and you had to check out who sang it? More so, in some cases, you’ll end up visiting the artist’s profile and playing more of their song.
Yeah, that’s how streaming services help artists become more popular; a few moments ago, you never knew this artist, but at that moment, you’ve come to know them and probably followed their profile.
4. Wide Acceptance of Music Streaming
Most people, today, would prefer to stream their favorite tracks than download them to their device. Streaming saves you more space on your local storage, and most music streaming apps allow you to save tracks for offline plays. As more people accept music streaming over downloads, it means more popularity for artists.
5. In-Stream Gifts
Some streaming services allow musicians to host live streams or live concerts in their apps. During these live events, viewers can send gifts to the performing artists; these gifts or items can be traded by the artist for cash. Also, live concerts help artists get more popular as the streaming platform suggests the streams to more users of the service.
These days, the record number of people that tune in to music live streams is now a “thing.” You see fans talking about how their favorite artist was able to pull a whooping number of live streamers on a particular platform and that has become a bragging point for banters among fans.
Apparently, the more live streamers a musician can pull to a live event has more a way of boosting their popularity among music fanatics.
7. No Global Limitations
Before streaming services became so popular, artists were more popular within their jurisdictions. Most songs never traveled wide due to geographical barriers, but with the widespread of streaming services, people from all over the world could listen to, and follow artists easily – and even join in live concerts.
8. Paid Reach
Musicians can launch promotions on streaming services to sell themselves to a wider audience. Artists can promote their monetized channels, or promote a single track (their hit song) to amass more streams, like, saves, and follows. These promotions put the artists in front of many stream lovers, thereby increasing their popularity.
9. Cross Compatibility
Apparently, streaming services offer apps that can be installed across devices, which include your iOS, Android, and smart TV. This cross-compatibility means the streaming service subscribers will be able to stream on any of their devices; as the subscribers keep streaming, they get recommended songs from artists they probably won’t search for on their own – that’s how those artists get more popular.
10. Piracy Protection
With the help of streaming services, song piracy has been reduced tremendously. Artists are now getting their royalties from the streaming service providers. Also, apps like Shazam have helped music lovers to easily detect who owns a particular song they just heard or listened to in an environment. All these scenarios, somehow, increase the popularity of artists.
These are the common ways streaming services help music artists get more popular. However, the most relatable is custom recommendations. Streaming apps recommend songs to their users; these are songs the users may never intend to search for on their own, but by those recommendations, they get to know about these new artists.