Do you need a new creative logo designed for your company? If yes, you must have already surfed all the Internet in order to find as much information as possible to design one.
If you still feel that your knowledge isn’t enough, you’ve come in a right place because today Mister Know-It-All has decided to share his experience on what you should know before creating a logo.
Just make sure this information is totally confidential: you don’t want your opponents to benefit from it as much as you will.
Mr. Know-It-All suggests taking your time
When you were a kid, your mom was your best friend. The minute you faced the problem of designing a logo everything changed.
Now, time became your best friend which means you shouldn’t be in a hurry and think carefully before making a decision. If you want to do everything as quick as possible, you’ll never achieve perfect results.
Your logo requires no hustle at all. However, it doesn’t mean you should sit and do nothing, hoping an impeccable logo will find you eventually.
Mr. Know-It-All is a perfectionist. Are you?
Not a perfectionist? Become one. At least for the sake of your future perfect logo. A lot depends on the way your logo is going to be presented, that’s why it’s certainly not a time to play things cool.
If you don’t like something, change it! If you see that the font doesn’t entirely correspond with the picture, look for another one. And if something bothers you about the color, pick another one.
Everything should be perfect in terms of your logo and appeal to your clients as much as possible.
Mr. Know-It-All warns you: the logo concept shouldn’t be SO obvious
In other words, if you run a coffee shop, there’s no need to place a cup of coffee on your logo. If you run a cats’ shelter, there shouldn’t be a cute fluffy kitten depicted on it.
If you are a pen-manufacturer, well, you got the whole idea. When you think in a creative way, you will find a much better solution.
Mr. Know-It-All needs to know your opinion
So do you. You need to know what your clients think about you, what they think about your company, your products and services.
Being aware of what your clients like will help you a lot while creating a logo. It should be aimed at your target audience because otherwise it won’t trigger any necessary effects.
Your clients’ opinion will help you create a logo that will correspond with your customers’ wishes. Also, if you have already designed a logo, you need to know what your clients think of it as well.
If it doesn’t appeal to your clients, you probably shouldn’t use it at all.
The biggest rival of Mr. Know-It-All is Mr. I-Know-Nothing-At-All. Who’s yours?
Knowing your target audience is not enough. You need to know companies who compete against you in order to win customers.
Their logos are crucial for you when you think of your future logo concept. The border is extremely thin here. You don’t want your logo to remind your customers of your competitors.
However, if you go too far from the concept that is used in this market branch, you may miss the main aim to make people think of your company every time they see your logo.
Mr. Know-It-All says that flexibility matters
While designing a logo, don’t stick to one precise idea, not wishing to change it. The best thing about creating a new logo is that your possibilities are unlimited.
Don’t be afraid of making some minor or major changes in the initial concept. You need to think more freely and be open to everything refreshing and daring.
That’s why, if at first you wanted your logo’s main color to be brown and haven’t tried any other yet, check out some more colors and shades: perhaps brown will look much more beneficial.
Mr. Know-It-All respects his heritage. Do you?
This is a very important issue if you decided to redesign and upgrade your logo. Sometimes companies make changes too rapidly and it’s really hard for their clients to adapt to those changes and get used to them. That’s why redesigning a logo might be twice harder than creating one from scratch.
If your company has a long (or not really) history behind, don’t ignore it manufacturing something completely different. You need to leave at least a small hint of past in your new logo: your clients will appreciate it a lot.
Mr. Know-It-All warns you not to overestimate your logo
Your logo is only a part of advertising campaign that is responsible for your brand awareness. However, it’s only a part, though a very significant one.
You shouldn’t fix your attention on it completely and forget about all the other ingredients that are required for a successful marketing campaign.
Your logo needs to be a harmonious part of your campaign. If you distinguish it too much, it may fall out from the whole advertising picture.
Mr. Know-It-All advises you to get inspired
Before designing a logo, you need to be in a suitable and creative mood for it. That’s why you needs get inspired as much as you can.
It doesn’t matter where you get your inspiration from: the main thing is that you should come up with new and bold ideas that will be able to conquer your clients.
In order to make your logo inspiring and encouraging, you must get inspired on your own.
Mr. Know-It-All sums up: logo design is a science in an art. Which is why you should be precise and yet creative. Otherwise your logo won’t strike your clients and won’t bring the result you’re counting on.