Email marketing is a crucial part of any company’s marketing strategy. It remains the most effective way to reach your customers and prospects, and it can help you build relationships and grow your business with personalized messages.
However, email verification still has its challenges. One is getting your emails delivered to recipients’ inboxes instead of their spam or junk folders.
In this article, you will read how a real-time Email verification tool can help improve your deliverability rates, along with other significant benefits.
Email Verification: A Little Explanation
Email verification is a process that businesses use to ensure that they’re sending emails to legitimate users. The idea is simple: you send a message from your business. If the user doesn’t click the link in that email within a certain amount of time, it means that their email address has either been entered incorrectly or belongs to someone else.
Email validation tools help marketers verify that their bulk mailing lists aren’t full of invalid addresses. Because if they are, then they can remove those bad emails before sending any more messages.
Doing so will keep your reputation intact with ISPs and ESPs (email service providers) and protect you from potential lawsuits.
Why do Marketers need Email Verification Services?
1: It Helps them Understand Spam Filters.
Spam filters are automated systems that remove unwanted emails from your database. Email Service Providers (ESPs) use a variety of techniques to identify spam, from analyzing the content of emails to checking for common traits in bad emails.
In some cases, legitimate non-spam emails can be flagged as spam because of low deliverability or engagement rates.
For example, a recipient may have never signed up for your service and doesn’t recognize their email address in your database. The ESP will mark this as “undeliverable” or “hard bounce” and move it into a particular folder called “bounce.”
ISPs often identify emails sent out to “undeliverable” addresses as spam. This practice is discouraged by email marketers who want high deliverability rates on their emails.
2: Provides a Better Understanding of Email Blacklists.
It’s essential to understand how blacklists work because if you’re blacklisted, your emails will never reach the inbox of anyone subscribing to these lists.
Blacklists are updated in real-time by ISPs, ESPs, and anti-spam services. They block email domains and ISP addresses that are known to send spam. If someone wants to receive legitimate emails from you but has subscribed themselves or their organization/company with an ISP or ESP that uses blacklists, then all your emails would be blocked by the receiving party’s server.
3: It Helps them Understand Email Bounce Rates.
Bounce rate is one of the most vital metrics for email marketing as it shows how effective your email campaign has been and what could be done to improve it further.
A high bounce rate means something is wrong with your mailing list or its structure. You might need to make necessary changes accordingly to keep improving its effectiveness over time.
With the help of an Email verification tool, you can understand why your emails are getting rejected. As a result, you can find out which emails are not being delivered to your recipients and then fix them so that your email marketing campaign is delivered successfully.